Floreia

Floreia jewellery was conceptualised as an end product to a larger idea. 

 

The idea of turning waste into a useful product.
In conceiving this product line the designers wanted to ensure that they were not adding to fashion” consumerism “ and they were creating responsibly as well as ensuring sustainability. 

 

Floreia thrives on embracing the multitude of possibilities that careful & responsible sourcing of raw materials provides. They set out to create materials which went on to win the Gold Invention Award in the sustainability category and was named " among the world’s most innovative and eco-sustainable materials” by Material ConneXion.  These patented materials are now used to create Floreia's unique and beautiful jewellery. 

 

NatureCast - A material which is made of twigs and leaves and forest debris, mixed with an odourless, water-based binder and painted in earthy pleasing colours. No Volatile organic compounds are used. The end product is a completely biodegradable , recyclable material which can be shaped by hand to take natural forms. 

 

NuCast - An up-cycled material which is made of waster paper and newspaper mixed with an odourless, water-based binder and painted in earthy pleasing colours. No Volatile organic compounds are used. The end product is a completely biodegradable , recyclable material which can be shaped by hand to take natural forms.

 

All of Floreia’s jewellery is made from completely biodegradable elements and is 100% biodegradable. We are so happy to be able to bring to India this truly sustainable label. Shop the collection here